On August 1, 1981, the video, “Video Killed the Radio Star,” along with the launch of MTV, set the stage, or in this case the screen, for a cultural upheaval. More specifically, MTV made video commonplace. The fact that it remains a viable format for the presentation of entertainment, education and information is a testament to the medium’s ongoing relevance and utility.
How video is shot has changed, of course, as has how it’s used. Gone are the days of bulky video cameras/camcorders. High-definition (HD) video is both affordable and portable, often only a few swipes away on our tablets or cell phones. This convenience has made mobile-powered video training a powerful opportunity for enterprise.
Mobile-powered video may be the most efficient, impactful and cost-effective business training resource available for training of new employees, managers, even customers. Consider the following:
The difference between job orientation and onboarding. During a job orientation, the traditional way of “training” new employees, they were provided with whatever materials were deemed necessary to blend their experience with the particulars of the job (combined with a dash of hope that they’d catch on quickly). Onboarding using mobile-powered video training permits a more dynamic on-the-job training experience, even when the employee is not actually on the job. Unlike an in-person training session, mobile video can be reviewed when necessary. No travel required, no down-time incurred, no jet lag suffered and, as a bonus, the company saves money.
This isn’t real estate: “Location, location, location” doesn’t matter. Regardless of the proximity of the factory, the office or employees, mobile video is always convenient. Therefor, training can be absorbed whenever and wherever an Internet connection is available. Managers can update themselves on the latest workplace issues (e.g., mandatory sexual harassment training), employees can learn the newest manufacturing procedure, customers can receive a tutorial on how to utilize a new product, and all at the time and place of their choosing. Visual learners will especially benefit from this format.
Reference and Review. Video resources can be stored and accessed easily, contributing to the value of an organization’s in-house resource library.
No Arrested Development: Mobile video provides an enterprise the tools required to disseminate information necessary to coordinate and facilitate efficient organizational change.
MoBlog (Mobile Blogging): Mobile video enables an organization to showcase expertise to the industry, enhancing its reputation while concurrently attracting talent.
Mobile-powered video: Business training that rocks.