From an inauspicious start as a service that promoted quasi-literate over-sharing of personal details, Twitter has evolved into an important business communications tool. It’s not just something for the marketing department to assign a few interns to follow either. Twitter’s a valuable tool for the C-suite — especially for CIOs. CIOs that aren’t already on Twitter are missing out on the following three key benefits.
More Information. Less Time.
Twitter’s weaknesses are its strengths. At its core, it’s just a string of text messages that are 140 characters long or less, with no real intelligence to help its users filter through them and to separate the rare pieces of wheat from the abundant chaff. Lurking under these drawbacks, though, are some important strengths. The lack of filtering makes Twitter extremely good at delivering time-sensitive content. Being text-based also makes it very easy to search. These features help fresh content rise to the top while the newest content on the traditional Web gets lost behind Google’s ranking systems.
CIOs ignore Twitter at their peril. Having the marketing team understand a technology tool, and then the technology team might be awkward in the boardroom, but it’s also a wasted opportunity. Twitter’s minimalist website hides a unique approach to APIs. Twitter’s designed to work with software made by third parties, providing a laboratory for how innovation can occur in an open system. Understanding Twitter also helps CIOs drive their company’s social media strategy and provide useful counsel to accompany the marketing strategy provided by the CMO and her team.
As more CIOs use Twitter, it becomes a tool that CIOs can use to communicate with and learn from one another. Getting started on Twitter by following a few colleagues helps CIOs better understand the technology and its possibilities. As CIOs participate in conversations on Twitter, they build stronger relationships in their industries and are able to pool knowledge. Ultimately, this leads to better performance and to a broader network for Twitter-using CIOs.