Here’s what your CMO is up against

Copyright (c) 123RF Stock Photos
Copyright (c) 123RF Stock Photos

For IT people, it’s important to know what new issues co-workers in the marketing department face, in order to provide the tools they need to be effective. In this modern media market: there’s more need for marketing expenses to prove their worth; harder purchasing paths to track; and more understanding of how early marketing efforts pay off in direct sales numbers. Each of these needs means something different for the IT department.

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http://www.fiercecio.com/story/heres-what-your-cmo-against/2013-09-16?utm_source=rss&utm_medium=rss