What is big data and why should your business care?

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Big Data is defined differently by professionals from different industry types. All agree it contains a lot of data that is beneficial in understanding consumer needs and habits. One healthcare CIO explained Big Data as data with relationships and it is not just about volume but what can be done with the data. Another healthcare CIO talks about how data can be gathered that will determine which patients are most likely to take their prescribed medicine. Big Data has already changed the way that businesses collect data for marketing.

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What is big data and why should your business care?