In the writer’s experience CIOs and CMOs don’t get along. The reason being is that no one knows who is responsible for what tasks. In a survey, about half of CIOs and CMOs said the relationship with their counterpart was good. The CIO and CMO relationship is very important, however technology is causing their to be turf battles between the two. The two should sit down and talk it out to see who does what, and what they both can do to make their company run more smoothly.
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One Simple Solution to Unite the CIO and CMO